Wajima and Suzu are home to such tourist attractions as the Wajima morning market, Wajima Kiriko Kaikan, Wajima Nuri Kaikan, Wajima Lacquer Art Museum, Shirome Senmaida, and the Go Nagai Memorial Museum.
Wajima Kiriko Art Museum introduces visitors to the spectacular kiriko festivals of the Noto Peninsula in Ishikawa Prefecture. These traditional summer and autumn festivals are famous for their enormous illuminated lantern floats, lively music, and energetic processions through local communities. The museum brings this vibrant festival culture indoors, allowing visitors to admire the lanterns and ...»
Noto Don is a regional specialty from the Oku-Noto area of Ishikawa Prefecture, featuring the rich flavors of the Noto Peninsula. Served in a bowl, this local dish brings together rice and ingredients from the surrounding region, including fresh seafood, locally raised meat, seasonal vegetables, and traditional preserved foods. The Noto Peninsula stretches into the Sea of Japan and is blessed wit...»
Ishiru no Kaiyaki is a traditional local dish from the Noto Peninsula in Ishikawa Prefecture. It combines fresh seafood and vegetables with ishiru, a distinctive fermented fish sauce that has been used in Noto's kitchens for generations. The ingredients are traditionally cooked together in a large shell, allowing the seafood to absorb the sauce's rich umami flavor. This rustic dish reflects the c...»
Sazae, known in English as the horned turban shell, is a popular shellfish enjoyed throughout Ishikawa Prefecture. Recognizable by its sturdy, spiral shell with distinctive projections, sazae lives around rocky reefs and coastal waters. Its firm, pleasantly chewy flesh has a rich ocean flavor, making it a favorite among seafood lovers. Ishikawa is one of Japan's important turban shell-producing r...»
Kanburi, or winter yellowtail, is one of Ishikawa Prefecture's most celebrated seasonal seafood specialties. Caught in the cold waters of the Sea of Japan, this fish is prized for its firm flesh, rich flavor, and generous marbling of fat. Winter is the best time to enjoy yellowtail in Ishikawa, particularly around the Noto Peninsula and Kanazawa. Among the region's winter seafood, Natural Noto Ka...»
Sayori, known in English as Japanese halfbeak, is a slender, silvery fish found in the coastal waters around Ishikawa Prefecture. Recognizable by its elongated lower jaw and elegant shape, it is prized for its clean flavor, delicate sweetness, and light, refined texture. Sayori is a popular seasonal seafood in Japan, especially among people who appreciate the subtle flavors of fresh fish. In Ishi...»
Noto maguro, or bluefin tuna caught off the Noto Peninsula in Ishikawa Prefecture, is a prized seasonal seafood delicacy. Known for its rich flavor, firm texture, and beautifully colored flesh, this tuna is especially sought after by sushi lovers who want to experience the finest seafood of the Sea of Japan. The waters around the Noto Peninsula support a wide variety of marine life, making the re...»
A Local Seafood Specialty of the Noto Peninsula Sparkling Enope Squid is a local name used for a small squid caught in the waters around Ishikawa Prefecture, particularly in the Noto region. This little squid is appreciated for its tender texture, delicate sweetness, and fresh ocean flavor. It is one of the seasonal seafood varieties that reflect the close relationship between Ishikawa's coastal ...»
Noto Toki-ebi is a local seafood specialty associated with the Noto Peninsula in Ishikawa Prefecture. The name is used for fresh shrimp landed in the region, particularly around Saikai Fishing Port in Shika Town. Valued for its freshness, delicate sweetness, and firm texture, it is a distinctive ingredient in the seafood culture of the Sea of Japan coast. Local seafood names sometimes reflect the...»
Noto Dainagon azuki is a premium variety of Japanese red bean grown on the Noto Peninsula in Ishikawa Prefecture. Known for its unusually large beans, delicate skin, and rich flavor, it is especially prized by confectioners for making high-quality Japanese sweets. Azuki beans are a familiar ingredient in Japanese cuisine, particularly in sweet red bean paste used for wagashi, traditional Japanese...»
Agishi turkey is a rare Japanese-grown turkey raised in the Oku-Noto region of Ishikawa Prefecture. Produced in the Monzen area of Wajima City, this local specialty is known for its lean meat, clean flavor, and fragrant aroma. Turkey is less commonly raised in Japan than chicken, making Agishi turkey an unusual discovery for travelers interested in regional food. Its meat contains less fat than o...»
Noto Temari is a premium brand of exceptionally large shiitake mushrooms grown on natural logs in the Oku-Noto region of Ishikawa Prefecture. With their thick, firm flesh, rich umami, and distinctive aroma, these mushrooms are regarded as one of the region's outstanding agricultural specialties. The name “Noto Temari” evokes the rounded shape of a traditional Japanese temari ball. Their impressiv...»
Noto Pork is a regional pork brand from Ishikawa Prefecture, raised with care and produced under established standards for quality and hygiene. It offers visitors a chance to discover another side of the region’s rich food culture, beyond its celebrated seafood and traditional cuisine....»
Oku Noto Beer NIHONKAI CLUB is a local craft beer brewed in Noto Town, Ishikawa Prefecture. Established in 1998, the brewery is part of Heart & Beer NIHONKAI CLUB, a scenic destination featuring a brewery, restaurant, and outdoor leisure facilities. Set on a hill overlooking the beautiful waters of the Sea of Japan, it is an inviting place to relax and discover the flavors of the Noto Peninsul...»
Ishiri is a traditional Japanese fish sauce produced in the Noto region of Ishikawa Prefecture. Made by fermenting seafood with salt over a long period, this distinctive seasoning is known for its concentrated umami and characteristic aroma. It has been an essential ingredient in local cooking for generations and is recognized as one of Japan’s three major traditional fish sauces....»
Okunoto Enden Mura Salt is a traditional sea salt produced in Suzu City on the Noto Peninsula in Ishikawa Prefecture. It is made using the distinctive agehama method, a labor-intensive technique that has been passed down in the region for around 500 years. Combining seawater, sunlight, and the skill of local salt makers, this method creates a distinctive salt that reflects the natural character of...»