P Roll is a popular regional roll cake made by B-speak, a specialty roll cake shop in Yufuin. It is known for its simple ingredients, delicate sweetness, and wonderfully soft texture.
The cake is made using basic ingredients such as flour, sugar, and eggs, without any additives. Particular attention is paid to the balance of fresh cream and sponge cake so that the roll remains delicious all the way to the final bite.
Its flavor is gently sweet and pleasantly simple, allowing the natural taste of the ingredients to shine through. The sponge is light, fluffy, and moist, while the cream is carefully balanced to complement the texture of the cake.
When you take a bite, the sponge and cream come together and seem to melt gently in the mouth. Each cake is handmade, giving it the distinctive quality of a carefully crafted confection.
P Roll is available in two varieties: plain and chocolate.
The plain variety highlights the simple flavor of the sponge cake and cream, while the chocolate version offers a different flavor for those who enjoy chocolate sweets.
Both varieties are popular with local residents and visitors to Yufuin. P Roll has become one of the area’s representative sweets and is a well-known souvenir from the region.
B-speak is a roll cake specialty shop in Yufuin that was opened in 1999 by Sanso Murata, a well-known ryokan in Yufuin Onsen.
Sanso Murata was selected as Japan’s most satisfying inn in a nationwide survey conducted by a major travel company. B-speak was established as part of the same hospitality tradition, bringing a carefully made local confection to visitors and residents.
Since opening, B-speak has become an extremely popular shop, often attracting long queues. P Roll is particularly sought after, and it can sell out even on weekdays. It frequently sells out early in the day, so visitors who wish to purchase one are advised to arrive early.