A specialty food “Sechiyaki” from Gobou City, Wakayama Prefecture, is a pan-fried yakisoba and eggs like okonomiyaki but without using flour. It was born in a small okonomiyaki restaurant in Gobou City “Sechiyaki Yamashita” 45 years ago, and the name “sechiyaki” came after a dialect “sechigau” meaning “mixing-up” or “teasing.” The restaurant Yamashita was a mom-and-pop shop serving grilled foods. A customer once asked to “mix up yakisoba and eggs (and cook)”, and that is when Sechiyaki was born.