Overlooking Hakuto Beach on the Sea of Japan, Hakuto Shrine is associated with one of Japan’s best-known myths, the story of the White Rabbit of Inaba. The shrine enshrines Hakuto-no-Kami, the deity identified with the legendary rabbit, and is widely worshipped for blessings related to matchmaking, romantic relationships, and the healing of skin conditions.
Surrounded by greenery and filled with charming rabbit statues, Hakuto Shrine is a popular destination for couples and travelers interested in Japanese mythology. The grounds include Omimisarai Pond, traditionally said to be where the white rabbit washed its body. The shrine’s sacred woodland has been designated a Natural Monument, while the nearby roadside station, Shinwa no Sato Hakuto, offers another reason to visit this scenic coastal area.
The White Rabbit of Inaba appears in the Kojiki, one of Japan’s oldest historical and mythological texts. According to the legend, the rabbit helped bring together Princess Yagami of Inaba and the deity Okuninushi-no-Mikoto, playing a crucial role in their marriage.
Because the rabbit helped unite the two, Hakuto-no-Kami came to be worshipped as a deity of matchmaking and meaningful human connections. People visit the shrine to pray for a relationship with a particular person, to deepen an existing bond, or to find happiness in love.
Hakuto Shrine has been recognized as a Sacred Place for Lovers, celebrating what is often described as Japan’s first love story. Small stone statues of white rabbits appear throughout the grounds, creating a delightful atmosphere that makes the shrine especially appealing to couples and visitors who enjoy Japanese folklore.
The shrine office offers traditional votive plaques, known as ema, and good-luck charms decorated with white rabbit motifs. Visitors can write their wishes on the plaques and offer prayers for love, happiness, and lasting relationships.
Another popular custom involves musubi-ishi, or relationship stones. Visitors place these small stones on the shrine’s sacred areas while making a wish, hoping that their prayers will be answered. The rabbit imagery and matchmaking traditions give the shrine a distinctive character among Japan’s many historic places of worship.
The exact date of Hakuto Shrine’s founding is unknown. In the past, it was also called Usagi-no-Miya, Ousagi Daimyojin, and Hakuto Daimyojin. After the shrine was destroyed during a period of warfare, it was restored during the Keicho era (1596–1615) under Kamei Korechika, the lord of nearby Shikano Castle.
According to tradition, the sacred image of Hakuto-no-Kami was moved to Matsugami Shrine, located on a mountain approximately 10 kilometers south of the present shrine, after the original buildings were destroyed. The current main sanctuary was rebuilt during the Meiji period (1868–1912).
Hakuto Shrine stands on a hill called Mihoshiyama, traditionally associated with the place where the legendary white rabbit dried its body. Within the shrine grounds is Omimisarai Pond, said to be where the rabbit washed itself. The pond is also known as the “Pond of Neither Increase nor Decrease” because, according to local tradition, its water level remains unchanged even during droughts or periods of heavy rain.
The base of the main sanctuary incorporates specially shaped foundation stones carved with a 28-petal chrysanthemum design. This unusual feature has led to speculation about a possible historical connection between the shrine and the imperial household.
Another pond associated with the legend, known as Ike-gama, lies outside the shrine grounds. Across National Route 9, Hakuto Beach stretches along the coast, linking the sacred landscape to the setting of the ancient story.
Near the western end of Hakuto Beach is Hakuto Kawashimo Shrine, which has been combined with Hakuto Shrine. Just offshore lies a small island known as Oki-no-shima, also called Oki Island, traditionally identified as the island where the white rabbit lived in the myth. A torii gate stands on the island, creating a striking sight from the coast.
Every year on August 1, a festival is held in which sacred lanterns are floated on the water. This event connects the local community with the ancient legend and adds a seasonal cultural highlight to the coastal scenery.
The area around Hakuto Shrine offers beautiful views of the Sea of Japan, making it a rewarding destination beyond the shrine itself. Hakuto Beach is closely associated with the White Rabbit legend, while nearby Hakuto Hill provides an excellent place to appreciate the coastal landscape and watch the sunset.
The combination of sea views, mythological landmarks, and the peaceful atmosphere of the shrine makes this an appealing stop for couples, photographers, and travelers exploring the Tottori coastline.
Next to the shrine, the roadside station Shinwa no Sato Hakuto offers an opportunity to enjoy the region’s coastal flavors. Visitors can sample seafood dishes while looking out over the Sea of Japan, browse local products, and find sweets and souvenirs inspired by the white rabbit and the theme of matchmaking.
A visit to Hakuto Shrine can easily be combined with a stop at the roadside station and a walk along the beach. The area’s rabbit-themed attractions, romantic legends, and beautiful coastal scenery make it a memorable destination for anyone wishing to experience the folklore and traditions of Japan.
Shrine office 9:00-16:00
From JR Tottori Station, take the Hinomaru Bus “Shirousagi Kaigan Line”, get off at “Shirousagi Jinja-mae” bus stop (approx. 40 min.), and walk shortly.
Approximately 20 minutes by cab from JR Tottori Station