Tsumagoi Kogen Beer is brewed at the Tsumagoi Kogen Brewery in Tsumagoi Village, Gunma Prefecture, surrounded by the beautiful natural scenery of the highlands near Karuizawa and Mt. Asama. The brewery makes use of the region’s seasonal landscape and naturally sourced water from the surrounding mountains to carefully craft its beers.
Known as “Tsumagoi Monogatari” (The Story of Tsumagoi), the lineup features three beers with distinctly different personalities. Comparing the three styles is an enjoyable way to appreciate the different characteristics of malt and hops.
Märzen offers a noticeable bitterness balanced by a pleasant malt and hop aroma. It is a beer to savor slowly while enjoying the rich character of the malt.
Irish Stout is a dark beer brewed with deeply roasted malt. Its roasted, aromatic character and deep, full-bodied flavor create the rich taste traditionally associated with stout.
Premium Pilsner is a sparkling alcoholic beverage made with Kent Golding hops, a variety traditionally associated with ale brewing. It has a clean, refreshing finish and a pleasant crispness that makes it easy to enjoy.
Tsumagoi Kogen Beer is also notable for its distinctive packaging. The cans feature a cute illustration of Mt. Asama, adding a charming local touch to the product.
The highland-inspired design makes the beer a memorable souvenir for visitors to Tsumagoi. The artwork also evokes the atmosphere of “Tsumagoi Monogatari,” connecting the beer with the beautiful natural surroundings where it is produced.
Tsumagoi Kogen Beer is a local craft beer that makes use of water from the surrounding natural environment and offers three distinctly different flavor profiles. The lineup ranges from the balanced bitterness and aroma of Märzen to the deep richness of Irish Stout and the crisp, refreshing finish of Premium Pilsner.
When traveling around Karuizawa or Mt. Asama, consider trying Tsumagoi Kogen Beer and experiencing a taste of the Tsumagoi Highlands. Each beer offers a different expression of the region’s carefully crafted local brewing culture and beautiful mountain environment.