Shiro Usagi Financier is a delightful Western-style confection created to commemorate the 40th anniversary of Inaba no Shiro Usagi, or the White Rabbit of Inaba, one of Tottori Prefecture’s best-known traditional sweets. While the original is a rabbit-shaped baked bun filled with sweet bean paste, this version transforms the familiar rabbit silhouette into a French-style financier, made with an original recipe.
Inspired by the Japanese legend of the White Rabbit of Inaba, the sweet combines an adorable appearance with the rich, refined flavor of a classic French baked cake. It makes a particularly appealing souvenir for visitors exploring the Yonago, Mount Daisen, and Sakaiminato areas.
The financier is made with aromatic butter from the Mount Daisen area, giving the cake a rich flavor and a wonderfully fragrant aroma. Almonds add a deep, nutty taste that complements the buttery sweetness.
Its texture is another highlight. The outside is lightly crisp, while the inside is moist, soft, and tender—the characteristic texture that makes a financier so enjoyable. The combination of delicate crunch, buttery richness, and almond fragrance makes this rabbit-shaped cake a treat for both the eyes and the palate.
The quality of Shiro Usagi Financier has received international recognition. It won the Monde Selection Grand Gold Award in the confectionery category in 2011 and continued to receive the award for 13 consecutive years, from 2011 through 2023.
For chocolate lovers, there is also Premium Chocolat, a chocolate-flavored variation made with couverture chocolate. It offers an elegant chocolate aroma and a restrained sweetness, providing a delicious alternative to the original almond-and-butter flavor.
The White Rabbit of Inaba is a beloved story associated with Japanese mythology and good fortune. Shiro Usagi Financier carries this charming tradition forward in the form of a beautifully shaped baked sweet, making it a memorable gift from Tottori Prefecture.
Whether enjoyed with tea or coffee, shared with friends, or given as a souvenir, this rabbit-shaped financier offers a delicious blend of French confectionery craftsmanship and local Japanese storytelling.